Zwick's Pretzels is a story of friendship and good fortune, beginning on the coldest of winter mornings in 2017, when its bestie co-founders nervously opened the doors to the tiny pretzel shop for the first time. Before long, folks were lining up around the block to support this improbable bakery, as its small team brought to life all the pretzel possibilities they could imagine. In 2021, they dove into the world of hard pretzels, with the same curiosity, wonder, and dedication to quality that has come to define Zwick's. From soft pretzels to Zwickbricks, they continue to delight in sharing snacks so good, they'll make a pretzel lover out of any pretzel doubter!